1. Investment is a Necessity for Social Media Marketing, not a Luxury
in 2013, businesses already felt the necessity for desegregation their social media methods in line with their content selling and organic SEO methods. This year we are able to expect them to use social media for traffic and lead generation.
Some major benefits of social media:
- Improved branding
- Improved traffic and lead generation
- Improved social signals
- Word-of-mouth advertising
- Customer loyalty and trust
- More audience reach and brand influence
2. Rise in Social Paid Advertising
Most of the most important social media platforms- Facebook, LinkedIn and Twitter, have paid advertising that is anticipated to rise within the year 2014
Following ar few necessary stats in this context:
Facebook News Feed retargeting ads had a click-through rate (CTR) 49x more than right-hand sidebar ads. LinkedIn Sponsored Updates of Company with links see forty fifth higher engagement Twitter provides three sorts of paid advertising particularly Promoted Tweets, Accounts and Trends.
3. Google+ are going to be a serious side of social Media
This year Google+ can see associate degree exaggerated presence. As per Google, over three hundred million folks visit Google and each month. currently it's become the platform with the second highest variety of monthly users (343 million), once Facebook with (1.15 billion eventually count).
In addition to all or any these, Google+ shouldn't be considered simply another social network. Rather it's become associate integral a part of SEO I.Q. and has helped in rising social signals. It helps in providing users with a additional personalised search expertise with Google Authorship, that is one in every of the foremost vital elements of Google’s Search formula.
4. Hashtags to be used everyplace
Be it Facebook, Twitter, Pinterest or Google+, hash tags square measure to be used everyplace. therefore if you're victimization social media for your business, ensure you recognize what hashtags square measure and the way you must use them!
5. Focus on Quality Content
Elementary messages and straightforward queries aren’t enough any longer. to realize a deeper reference to your customers, a corporation has to interact on a deeper and additional intelligent level.If you wish to raised connect along with your customers, you wish to have interaction them with intelligent ways. attention-grabbing videos, infographics, quality pictures and polls etc. ar a couple of smart ways in which to have interaction along with your audience.
6. Foursquare will Decline, MySpace will Grow
This year we are able to expect Foursquare to struggle its high thanks to the decayed traffic numbers and fierce competition from alternative social networks providing location-based options.
On the opposite hand, MySpace is anticipated to grow with their rebranding efforts created in 2013. With their iPhone App, MySpace permits users to feature network, receive PM, and hear customized station. this is often once more a decent sign up the a part of its growth for this year.
7. Use LinkedIn for B2B Business Growth
This year once more, LinkedIn is anticipated to be the #1 social networking website for professionals with 238 million users. LinkedIn isn't simply inserting itself as a social network however additionally attempting to be the most important supply of content creation with the launch of its Influencers program.
With its growing user base, the benefits of victimisation LinkedIn are going to be prodigious for B2B marketers.
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